Wrexham AFC Renews Long-Standing Partnership with Macron in Multi-Year Technical Kit Deal
Wrexham, Wales – [Insert Date] – Wrexham AFC have proudly announced the renewal of their long-standing partnership with Italian sportswear giant Macron, confirming a multi-year deal that will see the global brand continue as the club’s Official Technical Kit Supplier. The renewed collaboration signifies a robust continuation of a successful relationship that has grown in stature over recent seasons—ushering in a new era of excellence, innovation, and shared ambition.
The announcement, made across Wrexham AFC’s official channels and warmly received by the club’s passionate supporters, reaffirms the synergy between the historic Welsh football club and one of Europe’s leading technical sportswear manufacturers. This multi-year agreement underlines Macron’s commitment to delivering quality, performance, and design innovation while aligning with Wrexham’s vision for sustained growth both on and off the pitch.
A Legacy of Collaboration and Quality
Wrexham AFC and Macron first joined forces in 2016, marking the beginning of a fruitful relationship. Over the years, Macron’s kits have become an intrinsic part of the club’s identity, accompanying the Red Dragons through pivotal moments—from dramatic National League clashes to the euphoric celebrations following promotion to the English Football League.
The renewed deal solidifies Macron’s position as a key stakeholder in the club’s ongoing journey and recognizes the vital role played by high-performance technical wear in achieving sporting success. Wrexham AFC’s co-chairmen, Rob McElhenney and Ryan Reynolds, have often spoken about their intention to elevate the club to new heights, and continuing with Macron represents a consistent and strategic step toward that goal.
Official Statements: Club and Macron Executives Speak
In a joint statement, Rob McElhenney and Ryan Reynolds expressed their enthusiasm:
“We’re thrilled to continue our partnership with Macron, a brand that shares our ambition, values, and passion for performance. They’ve been with us through thick and thin, and as we move forward with bigger dreams, it’s important to have a partner like Macron that matches our energy and commitment. Their designs are not just about aesthetics—they’re about identity, pride, and resilience. We couldn’t be more excited for what’s ahead.”
Humphrey Ker, Executive Director of Wrexham AFC, also highlighted the commercial and cultural significance of the deal:
“Our collaboration with Macron is not just a business arrangement—it’s a relationship built on mutual respect and shared goals. As we continue to grow as a club on the world stage, it’s essential to maintain partnerships that are sustainable, ethical, and fan-focused. Macron have consistently delivered top-tier products and service, and we’re proud to renew this alliance.”
From Macron’s headquarters in Bologna, Gianluca Pavanello, CEO of Macron, echoed the club’s sentiment:
“Wrexham is no longer just a football club—it’s a global movement. Their resurgence, fueled by passion, professionalism, and a unique story, has captivated fans around the world. We are honored to continue as their Technical Kit Supplier. Together, we will keep designing and delivering kits that reflect the pride and spirit of Wrexham, both on and off the pitch.”
What the Deal Includes
The new multi-year contract ensures that Macron will remain responsible for the design and manufacture of all match kits, training wear, travel gear, and supporters’ merchandise for both the men’s and women’s teams. The Italian brand will also support the club’s Academy and Community Foundation, further embedding itself into the Wrexham football ecosystem.
Key features of the renewed agreement include:
- Bespoke Kit Designs: Macron will continue to produce unique designs that reflect the club’s heritage while incorporating cutting-edge fabric technology.
- Sustainability Goals: As part of the agreement, Macron and Wrexham will collaborate on reducing environmental impact by using eco-friendly materials and processes.
- Global Distribution: With increasing international interest in Wrexham, especially from North America, Macron will expand its distribution channels to ensure fans worldwide can easily access official merchandise.
- Fan Engagement: The partnership will include fan competitions, early kit reveals, and co-branded digital campaigns to enhance engagement between the club and its growing global fanbase.
Macron’s Growing Presence in Global Football
Founded in 1971, Macron has steadily built a reputation as a leading technical apparel provider for sports clubs across Europe and beyond. Their portfolio includes partnerships with clubs like Lazio, Real Sociedad, Nottingham Forest, and many others.
Their business model, which emphasizes bespoke kit design over template-based uniformity, allows clubs like Wrexham to enjoy personalized attire that reflects their history, colors, and community spirit.
Macron’s relationship with Wrexham has been especially unique. From the reintroduction of retro designs to the successful release of the 2022–23 centenary jersey, each kit launch has generated excitement and significant fan demand, with many designs quickly selling out.
A Cultural Phenomenon: Wrexham’s Global Ascent
Since the takeover by Hollywood duo Ryan Reynolds and Rob McElhenney in 2021, Wrexham AFC has undergone a remarkable transformation—both competitively and commercially. Their story, highlighted in the hit docuseries “Welcome to Wrexham”, has brought unprecedented attention to the club, attracting new fans from across the globe.
Macron has played an integral part in this journey. The brand’s high-quality apparel has consistently matched the moment—from televised cup runs to emotional promotion-clinching matches at the Racecourse Ground.
With the renewed partnership, both organizations aim to capitalize on this momentum by continuing to produce compelling kits and merchandise that fans can wear with pride.
Fan Reaction: “A Perfect Match”
The news has been met with overwhelmingly positive reactions from fans across social media. Under the club’s official announcement bearing the hashtag #WxmAFC, supporters praised the decision as a logical and loyal move.
@RedDragonFaithful tweeted:
“Macron have absolutely smashed it year after year. Their kits are class and always feel meaningful. Glad to see them sticking with us. Up the Town!”
@WrexhamToUSA commented:
“This is more than a supplier—it’s a relationship. Macron gets us. And as an American fan, I love that they’re making the kits easier to buy overseas too.”
Fans also expressed hope for special edition kits and fan-designed collaborations, building on the creative energy that Macron and Wrexham have shared since the beginning of their partnership.
Looking Ahead: More Than Just a Kit
As Wrexham aims for further promotions and a deeper footprint in both British football and international markets, having Macron as a committed technical partner ensures the players and fans alike will be dressed for success.
The future promises exciting new kit launches, collaborative fan experiences, and continued alignment between a club steeped in heritage and a brand focused on innovation. This is more than just a contract extension—it’s a renewed commitment to excellence.
Wrexham AFC and Macron are not just shaping the future of sportswear—they are defining what modern football partnerships can be.
