BREAKING NEWS FROM THE DIRT RACING WORLD: Jonathan Davenport Signs Historic $231 Million Contract Extension with Double L Motorsports
Mooresville, NC – In an announcement that is sending shockwaves through the dirt racing world and beyond, Jonathan Davenport — one of the sport’s most iconic and successful drivers — has officially signed a monumental $231 million contract extension with Double L Motorsports. The record-shattering deal redefines the financial landscape of dirt racing and solidifies Davenport’s place among the greatest and most marketable drivers the sport has ever seen.
With this multi-year extension, Davenport not only cements his legacy with Double L Motorsports but also elevates the entire profile of dirt racing, a sport traditionally regarded as niche but now emerging into a new era of financial growth, fan engagement, and global visibility.
An Unprecedented Deal
The $231 million figure dwarfs any previous contract in the history of dirt racing — and indeed, many deals across the broader motorsports landscape. Although the specific duration of the extension has not yet been confirmed publicly, insiders report that the deal spans at least seven years, effectively keeping Davenport with Double L Motorsports well into the next decade.
According to sources close to the negotiation, the deal includes several groundbreaking components:
- Guaranteed base salary in the tens of millions annually
- Performance incentives tied to race wins, championship points, and national series appearances
- Media and branding rights, allowing Davenport to expand his influence through streaming platforms, apparel lines, and branded sponsorships
- Equity stake in Double L Motorsports’ future business ventures, including its rumored entry into motorsports media and content creation
Davenport’s agent, speaking exclusively to racing media, called the deal “a seismic moment in dirt racing — one that shifts the conversation about what athletes in this sport are worth.”
Jonathan Davenport: A Legend in Motion
Known to fans and competitors alike as “Superman,” Jonathan Davenport has carved out one of the most storied careers in dirt late model history. From his dominance in the Lucas Oil Late Model Dirt Series to his iconic wins at the World 100, the Dirt Late Model Dream, and the Eldora Million, Davenport has become synonymous with winning — and with excellence.
He boasts over 400 career feature wins, multiple national championships, and a fan base that stretches coast-to-coast. His aggressive yet calculated driving style, combined with his consistency under pressure, has made him a household name in racing circles.
Now, with the largest contract in dirt racing history under his belt, Davenport is poised to expand his influence even further.
“This is about more than just a contract,” Davenport said in a press conference held at Double L’s headquarters. “It’s about building something for the future — for the sport, for the fans, and for the next generation of drivers. I’m honored and excited to be doing it with Double L Motorsports.”
Double L Motorsports: Building a Dynasty
Led by visionary owner Logan Lambert, Double L Motorsports has become one of the most dominant and forward-thinking teams in all of dirt racing. Known for its cutting-edge technology, elite crew members, and championship pedigree, the team has been the backbone of Davenport’s success in recent years.
By locking down their star driver, Double L is signaling its intent to maintain dominance and expand its footprint — both competitively and commercially.
“This deal is a statement,” said Lambert. “It says we’re all in. On Jonathan. On the sport. And on a future where dirt racing isn’t just surviving — it’s thriving.”
Lambert added that the team will be investing heavily in infrastructure, talent development, and fan engagement in the coming years, with Davenport playing a key role not just as a driver, but as a strategic partner.
Implications for Dirt Racing
The ripple effects of this contract will be felt throughout the sport.
Historically, dirt racing has operated on far more modest budgets than NASCAR, IndyCar, or Formula 1. Drivers often rely on race winnings, merchandise sales, and sponsorships to make a living. This deal could signal a turning point — one where elite talent begins to demand and receive compensation on par with mainstream sports.
“This is transformative,” said racing analyst Dave Argabright. “We’ve talked for years about how dirt racing has the potential to break out beyond its core base. With deals like this, it’s not just potential anymore. It’s happening.”
Already, sponsors and media companies are taking notice. Reports indicate that Davenport’s extension has sparked new interest from national brands, streaming services, and even documentary filmmakers eager to tell the story of dirt racing’s rise.
The Fans React
Across social media, the response has been overwhelmingly positive. Fans flooded platforms like X (formerly Twitter), Facebook, and Instagram with congratulations and celebration, hailing the move as a win not just for Davenport, but for the sport itself.
“Superman gets paid like a superhero — finally!” read one popular tweet.
Another fan commented: “This puts dirt racing on the map like never before. Well deserved, JD!”
Davenport, who is known for his accessibility and connection with fans, made it clear that this contract won’t change who he is.
“I’m still the same guy who grew up turning wrenches and chasing checkered flags,” he said. “I’ll never forget where I came from — and I’ll never stop racing for the people in the stands.”
Looking Forward
With the deal now official, all attention turns to what’s next.
Davenport is set to compete in a packed 2025 schedule that includes the Lucas Oil Late Model Dirt Series, select XR Super Series events, and high-profile crown jewels at Eldora, Fairbury, Knoxville, and more.
He will also play a central role in Double L’s media strategy, with plans for an in-house content team to follow his journey, offer behind-the-scenes access, and connect with fans across digital platforms.
Sources also suggest Davenport may begin mentoring younger drivers within the Double L pipeline, lending his experience and insight to help shape the sport’s next generation.
A Historic Moment
In the end, this is about more than dollars — though the $231 million figure is certainly jaw-dropping. This is about respect, recognition, and the future of a sport built on passion, precision, and dirt.
Jonathan Davenport’s deal with Double L Motorsports is a reminder that greatness deserves to be celebrated — and compensated. It’s a milestone not only in a storied career, but in a sport ready for its next evolution.
For dirt racing fans, today is more than just another headline. It’s history in the making.
